WHO: Katie Delahaye Paine, CEO, KDPaine and Partners. Bio available at:
http://www.kdpaine.com/tasks/sites/kdp/assets/File/Katie_Paine_Bio.pdf
WHAT: Are you getting what you pay for? Do you know how to measure social media?
Nationally known measurement pro Katie Paine of KD Paine Partners will help you untangle the conundrum of how to measure social media, public relations, public affairs, media relations, internal communications and blogs and show you how to determine the effectiveness of your communications efforts.
For the past 20 years, Paine has been providing marketers and communications professionals with tools, data and information to help them make better business decisions. She works with some of the world's most admired companies including Raytheon, Allstate, Hewlett-Packard and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies.
WHEN: Tuesday, March 9; Drinks, appetizers, networking and registration 5:30 p.m. - 6:45 p.m.
Presentation with Q&A 6:45 p.m. - 7:30 p.m.
WHERE: Nova Southeastern University (www.nova.edu), Don Taft University Center's Club Room, on the second floor
RSVP: www.prsagulfstream.org
COST: PRSSA students with valid college ID: $5
PRSA Members $15.00
Non-Members $35.00
DIRECTIONS: NSU is located at 3301 College Ave., Davie, FL 33314. To get there from I-95 or Florida's Turnpike: Exit at I-595, proceed west to University Drive. Turn left (south) onto University Drive. Proceed approximately 1 ½ miles and turn left onto SW 30 St (Abe Fischler Blvd.) Continue approximately ½ mile and turn right into the North entrance of the campus (this is Ray Ferrero, Jr. Blvd.) The public parking garage is located on the right. For more information, please visit http://www.nova.edu/locations/maps/maincampus.html
PARKING: The parking garage is 200 yards north of NSU's Don Taft University Center. A meter is in the garage, and cost to park is $1 per hour.
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