Start Your Year With a Strategy - Dr. Jay Rayburn
At the beginning of the year many of us are deep in the throes of creating our upcoming annual strategic plan. Strategic planning is vital for the success of our organizations if we are to achieve our communication goals, allocate scarce resources efficiently and contend with crisis and competitors.
To help us perform brilliantly, senior practitioner and long-standing member of PRSA, Dr. Jay Rayburn will lead us through a strategic planning session on January 12 from 8 a.m. to 9 .m. at Broward College.
Jay Rayburn, APR, CPRC, Ph.D., Fellow PRSA is an associate professor and head of the public relations and advertising division in the School of Communication at Florida State University. Rayburn is a past state president of the Florida Public Relations Association (FPRA), a former chairman of the North American Public Relations Council, the Founding Chairman of FPRA's Counselors' Network, vice chair of the Universal Accreditation Board, and an active member of the Public Relations Society of America. He holds the APR from PRSA, and the Certified Public Relations Counselor (CPRC) from FPRA. He has counseled a wide range of clients about research, strategic planning, crisis management, and other related communications activities.
For those of you who have been thinking about getting your APR, this is the year to do it! Our first speaker of the year Dr. Jay Rayburn is vice-chair of the Universal Accreditation Board (UAB). He will answer your questions about APR after the strategic planning meeting. |
